The event was jointly organized by the China National Tourist Office, the Chinese Cultural Center in Madrid and the Chinese Embassy in Spain and included an exhibition of photographs entitled Beautiful China.
The event saw the presentation of 2019 China Tourism and Culture week, as well as a special presentation introducing Northeast China’s Heilongjiang Province.
Special talks were given on travel-related information on China, tourism facilities, tourist visas and the future of multiple entry visas with fingerprint identification and other technological advances.
Representatives from East China’s Shanghai and Jingdezhen, China’s porcelain capital in Jiangxi Province, as well as Chongqing and Guizhou Province in Southwest China also gave multimedia presentations on their respective attractions, places of special interest and special tourist routes for travelers.
A group of artists from Heilongjiang Province performed traditional Chinese dances before the fair came to a close that evening.
According to the China Travel Guide, 141 million foreign tourists visited China in 2018, a 1.2 percent year-on-year increase, with revenue from foreign tourists rising by 3 percent year-on-year.